Old-school SNACK CULTURE meets PREMIUMIZATION: in Europe, McDonald's is replacing bolted-down, yellow-and-white furniture with lime green designer chairs and dark leather upholstery. It is the restaurant chain's biggest overhaul in more than 20 years and, with its franchisees, it plans to spend more than 600 Millon Euros (USD 828 Million), remodelling 1,280 European restaurants by the end of this year.The Chain is also adding perks like Internet access and rental iPods.
A McDonald's in Holborn, located in
in central London. The Golden Arches wants to attract more young adults with its modern interior.
in central London. The Golden Arches wants to attract more young adults with its modern interior.
European franchises can choose from a range of designs to best suit their clientele.
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